Job Alert: Shelby Farms Park Conservancy Is Hiring

Shelby Farms Park Conservancy is looking to hire a Director of Sales and Business Development.


Shelby Farms Park Conservancy has completed $70 million in capital improvements, making the Park one of the most celebrated in the world, and a premiere special events venue in the region. They are seeking an established sales and business development leader to build, foster, and grow a hospitality and events business, leveraging the Park’s many outdoor spaces and facilities to provide significant earned revenue to fund Park operations. The position will lead both sales and external events management efforts.

This position reports to the CEO.













Key Responsibilities


  • Provide vision and leadership to the entire Sales and Hospitality team
  • Manage balanced budget through regular oversight and prudent decisions
  • Collaborate with SPFC leadership team and board to set and direct organizational vision and strategy

Hospitality & Business Development

  • Establish SFPC as the premier event venue in the region
  • Develop strategic business plans and revenue models for the Park’s hospitality and external events business
  • Build and manage a team to sell and provide hospitality services for external events

Park Venue Sales

  • Provide strategic direction for marketing plans for the Park’s venues including the visitor center, pavilions, event center, event stage, event lawns, and park environments to achieve revenue goals
  • Develop and manage to revenue targets for each hospitality and events business
  • Manage sales team to achieve revenue targets

Events Management

  • Develop systems and processes to ensure smooth coordination and execution of all events and activities
  • Deliver the highest quality, world-class customer experiences, activities, and events with an emphasis on hospitality and visitor experience
  • Create a culture of excellence in delivery of services and a customer-oriented sales approach
  • Create strategic forecasting budgets and effectively manage P&L
  • Collaboratively and effectively serve internal (SFPC-produced) event customers to ensure the highest quality delivery of services for fundraising events and vendor-driven opportunities

Key Skills and Experience

  • Degree in business, marketing, hospitality management, or a related field a plus
  • 7+ years progressive sales and management experience
  • Has a strong financial understanding of business and thinks strategically
  • Ability to select, train, and lead a team to achieve results
  • Understanding of banquet sales and operations
  • Ability to proactively plan, create, and execute sales and customer service strategies
  • Ability to analyze sales tactic results and course correct to meet targets
  • Ability to collaborate across departments to reach sales and customer service goals
  • Exceptional project management skills
  • High level of solutions-oriented, problem-solving skills
  • Outstanding communications skills













Personal Qualities

  • Demonstrates values of collaboration, accountability, authenticity, trust, and learning
  • Commitment to the consistent production of high quality, detailed work
  • Organizes, plans, and schedules in an efficient, productive manner
  • Manages stress in a fast-paced, changing organization
  • Collaborates with people of different races, backgrounds, experiences, educational levels
  • Elicits confidence and builds rapport
  • Enthusiastic, dependable, self-motivated, and self-aware

To apply, email resume and completed job application to Include position title in subject line. Job application can be found at